8 Sustainable & Non Toxic Beauty And Personal Care Brands To Try In 2025

Welcome to 2025, the year when sustainable, eco friendly, and toxic free beauty and personal care are no longer just buzzwords—they’re the new standard.

As consumers demand cleaner ingredients and greener business practices, brands have stepped up in a big way, creating products that are as effective as they are eco-friendly. In this post, we’re spotlighting some of the most notable names leading the charge toward sustainability. From zero-waste packaging to plant-powered formulas, these innovative brands are proof that looking good and doing good can go hand in hand.

1. Plant Paper

This brand of toilet paper is made entirely without trees, zero chlorine or formaldehyde, and requiring only a fraction of the water needed to produce tree paper. Plant Paper is silky, soft and strong, featuring two sides—one for dabbing, one for grabbing—to keep us clean and leave no trace. With its softness, strength, and focus on sustainability, Plant Paper proves that you don’t have to sacrifice comfort for a more responsible choice.

2. ILIA

This brand formulates its products with natural, organic, and safe synthetic ingredients; focusing on high-quality, non-toxic components to ensure your skin reaps the benefits without the worry of harmful chemicals. ILIA sustainability is baked into ILIA’s DNA, with much of their product packaging designed to be recyclable or refillable. The brand continuously explores ways to reduce waste, setting a strong example in the eco-conscious beauty sphere. They also pride themselves on ethically harvesting ingredients to having transparent supply chains.

3. VIV

This brand places a strong emphasis on earth-friendly materials; many of their products are made with biodegradable and compostable components, reducing the plastic waste typically associated with conventional period products. With a focus on clean formulations, VIV opts for gentle, toxin-free ingredients that prioritize both personal health and environmental well-being - no pesticides, fragrances, or harsh chemicals.

4. Salt & Stone

This brand crafts its products using high-quality, naturally derived ingredients; like sea salt and botanicals to provide effective results without harsh chemicals, making them both gentle on the skin and on the planet. From recyclable packaging to eco-friendly production processes, Salt & Stone prioritizes minimal environmental impact. Their commitment to reducing waste and carbon footprint aligns perfectly with the rising demand for greener personal care. Salt & Stone openly shares its sustainability journey, from ingredient sourcing to packaging innovations. This level of honesty resonates with conscientious consumers looking to make informed purchasing decisions.

5. The Honey Pot Co.

This brands products are made with natural, herbal ingredients designed to gently support intimate health without relying on harsh chemicals, dyes, or synthetic fragrances. Focused on women’s wellness, The Honey Pot Co. prioritizes pH balance and sensitive-skin-friendly formulas to ensure comfort and safety—all backed by medical expertise. From eco-friendly packaging to ethically sourced ingredients, The Honey Pot aims to minimize its environmental impact, making it a strong choice for those seeking greener self-care options.

6. Goop Beauty

Owned my Gwyneth Paltrow, this brand has a transparent Ingredient philosophy. The brand publishes extensive information about their formulations, so you know exactly what’s going on your skin. They are commitment to non-toxic standards and focus on sustainability. As environmental awareness grows, Goop Beauty continues to evolve their packaging and sourcing practices.

7. Lemme

While being “clean” is essential, effectiveness matters too. Lemme collaborates with experts to ensure that every gummy or supplement is formulated to deliver real results without compromising on ingredient integrity. Each of Lemme’s bottles and caps are made of 100% post-consumer recycled plastic, meaning no virgin plastic is sourced in their creation. We even made our mailers and shipping boxes 100% recyclable, biodegradable, compostable, and made with FSC-certified paper.

8. Spare Pair Underwear

Eco-Friendly Materials Spare Pair focuses on using sustainable, ethically sourced fabrics and plant based materials minimizing environmental impact without sacrificing comfort or durability. The brand consistently seeks to shrink its carbon footprint through recyclable or compostable packaging, ensuring that even unboxing is kind to the planet. By creating underwear designed for multiple uses and washes, Spare Pair helps reduce waste typically associated with single-use alternatives.

The beauty and personal care landscape has come a long way from simply slapping a “natural” label on a box. In 2025, the best brands are those that blend scientific innovation with a genuine commitment to environmental and social responsibility. Whether you’re searching for plastic-free packaging, cruelty-free sourcing, or clean, non-toxic formulas, there’s a wealth of options to choose from. By supporting these forward-thinking companies, you’re not just investing in healthier products—you’re also helping pave the way for a more sustainable future.